This course aims at providing students with an understanding of marketing concepts, operations, practice and analytical skills. Once these areas are successfully completed, students should be able to recognize and confront marketing problems and seek solutions to deal with these problems.
Credits and Hours
This Certificate in Marketing programme will consist of 18 credits over two semesters, with 3 courses per semester.
Required Courses Credits
COM 101¬†¬†¬†¬†¬†¬†¬†¬† Fundamentals of Communication 3
MAR 110 ¬†¬†¬†¬†¬†¬†¬† Principles of Marketing 3
MAR 121 ¬†¬†¬†¬†¬†¬†¬† Marketing Research & Forecasting 3
MAR 130 ¬†¬†¬†¬†¬†¬†¬† Marketing Practices 3
MAR 140 ¬†¬†¬†¬†¬†¬†¬† Marketing Planning and Control 3
MAR 150 ¬†¬†¬†¬†¬†¬†¬† Sales Techniques 3
Total Credits Required 18
- To indicate a knowledge of the Management of the Marketing function in diverse marketing situations
- To provide an understanding of the role and value of Marketing in today‚Äôs business environment
- To develop the ability to analyse, plan, implement and control a marketing programme
- To enable participants to apply the knowledge gained in marketing principles, communication and the operating environment to the marketing task
Full payment of fees is required when registering for classes. Cipriani College is now a participant in GATE – Government‚Äôs Assistance for Tuition Expenses. The tuition fees listed below apply only to non-nationals. Citizens of Trinidad and Tobago are eligible for free tertiary education. The Board of Governors reserves the right to change tuition and fee charges when necessary without notice. Fees and tuition are not transferable.
For a list of fees, refer to our College Fees as well as Institution Fees.
The Board of Governors reserves the right to change tuition and fee charges when necessary without notice. Fees and tuition are not transferable.